Privacy Policy
Last Updated: January 2026
Thames Strategy ("we," "us," "our," or "Company") operates the website thamesstrategy-kewtochelsea.org.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways, including:
- Personal Data: Name, email address, and other contact information you voluntarily provide.
- Technical Data: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy section).
- Usage Data: Pages visited, time spent on the Site, links clicked, and other interaction metrics collected through analytics tools.
How We Use Information
We use collected information for the following purposes:
- Analytics: Analyzing Site traffic, user behaviour, and performance to understand how visitors interact with our content.
- Affiliate Tracking: Tracking clicks and referrals to affiliated casino and betting sites to calculate commissions and monitor campaign effectiveness.
- Site Improvement: Enhancing Site functionality, user experience, and content relevance.
- Communications: Responding to inquiries and sending non-marketing administrative notices.
- Legal Compliance: Fulfilling legal obligations and protecting against fraud.
Cookie Policy
We use cookies and similar technologies to track activity on our Site and hold certain information. Cookies are small data files stored on your device.
Types of Cookies:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Cookies: Enable tracking of referrals to third-party betting and casino operators.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
Opt-Out Options: Most web browsers allow you to refuse cookies or alert you when cookies are being sent. You may adjust your browser settings to disable cookies, though this may affect Site functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Our Site contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or security of third-party sites. We encourage you to review the privacy policies of any external sites before providing personal information or engaging in transactions.
When you click affiliate links to betting or casino sites, your activity may be tracked by both our Site and the third-party operator's systems for commission purposes.
Your Rights
UK/GDPR Rights: If you are in the UK or EU, you have the right to:
- Access your personal data;
- Correct inaccurate or incomplete information;
- Request deletion of your data (subject to legal exceptions);
- Restrict or object to processing;
- Withdraw consent at any time;
- Request data portability;
- Lodge a complaint with the Information Commissioner's Office (ICO).
US Residents: If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of certain data sales.
To exercise any of these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain your personal data for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Typically, we retain:
- Analytics Data: 26 months (Google Analytics default retention).
- Affiliate Tracking Data: Duration necessary for commission calculation and reporting (typically 90 days).
- Contact Information: Until you request deletion or 2 years of inactivity.
We will delete data upon your request, unless retention is required by law.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@thamesstrategy-kewtochelsea.org.uk
Website: thamesstrategy-kewtochelsea.org.uk
We will respond to your enquiry within 30 days of receipt.